ALYA
COMFORT PASTA
THE BRAND
Fun. Friendly. Delicious.
Alya Comfort Pasta is a friendly take on your favorite noodles by infusing familiar flavors and ingredients.
THE WORK
Brand Visual Identity
Art Direction & Production
Social Media Content
Web Design
Environment Design
Photographer: Mars Guisala
VISUAL IDENTITY
Building upon their initial tagline, “Pasta for All,” we crafted a visual identity for Alya that embodies playfulness, approachability, and a contemporary flair, breaking free from the typical Italian aesthetic and often intimidating vibe of pasta-focused establishments. Drawing inspiration from the vibrant ingredients and flavors, we utilized a color palette that conveys freshness and incorporated graphic elements that are reminiscent of pasta noodles.
CASUAL COMFORT, ELEVATED EXPERIENCE
Teaming up with the talented product photographer Mars Guisala, we wanted to shine the spotlight on Alya’s promise — familiar flavors with the finest ingredients. We aimed to strike a balance between approachability and sophistication, capturing the Alya experience that is both down-to-earth and elevated.
