FIFTH HOUSE CO.
THE BRAND
Fifth House Co. draws inspiration from the fifth house in astrology — ruled by the Sun and Leo, symbols of boldness, brilliance, and self-expression. Their curated jewelry collection is designed to ignite that same unapologetic shine in everyone who wears it.
THE WORK
Brand Visual Identity
Art Direction and Production
Social Media Content
Photographer: Andrea Beldua
VISUAL IDENTITY
Breaking away from the soft, delicate aesthetics typical of traditional jewelry brands, we embraced the bold, expressive spirit of the brand's namesake. The visual identity features pronounced lines, solid shapes, thickset typography, and a vivid color palette — all chosen to reflect the brand’s playful confidence. Despite its vibrancy, we ensured that the overall design remains clean and minimalistic, maintaining a sense of simplicity and elegance.
‘LIFE IN THE SUN’ COLLECTION
To bring the summer launch collection to life, we collaborated with beauty and fashion photographer Andrea Beldua. The vision: to showcase the curated pieces as effortless companions to both day and night looks.
Drawing from the brand’s celestial roots—the illustrious fifth house, ruled by the radiant Sun—the campaign is bathed in golden light, each shot captures a sense of warmth, radiance, and quiet confidence. A visual love letter to the sun and the magnetic energy it inspires.
Work under PixelHaus Digital Strategy