FIFTH HOUSE CO.
THE BRAND
Inspired by the fifth house in astrology — ruled by the Sun and Leo, these two astrological entities are unapologetic, bold, fiery, and known for how they shine. These are the qualities that Fifth House Co. wants to bring out in everyone who wears their curated selection of jewelry.
THE WORK
Brand Visual Identity
Art Direction and Production
Social Media Content
Photographer: Andrea Beldua
VISUAL IDENTITY
In a deliberate departure from the conventional light and delicate aesthetics commonly associated with traditional jewelry shops, we leaned into the character of the brand’s namesake, adopting a bold and playful look through the use of pronounced lines, solid shapes, thickset typography, and a palette of striking colors. Despite the infusion of vibrancy, we ensured that the overall design remains clean and minimalistic, maintaining a sense of simplicity and elegance.
‘LIFE IN THE SUN’ COLLECTION
We enlisted the talents of beauty and fashion photographer Andrea Beldua in bringing the moodboard to life for the summer launch collection. The vision: to highlight the carefully curated pieces that seamlessly complement both daytime and nighttime looks.
Embracing the brand's celestial inspiration—the illustrious fifth house in astrology, ruled by the radiant sun—we bathed the lifestyle shots and catalog shots in dynamic sun-kissed lighting.
Work under PixelHaus Digital Strategy